| Title | Using EMS (Electronic Meeting Systems)
as a tool in focus group research |
|---|---|
| Speaker | Dr Greg Whymark, Associate Professor in Information
Systems, Central Queensland University |
| Date | Friday, 26 September 1997 (Unusual day) |
| Time | 12:10 -- 13:00 (Unusual time) |
| Venue | Computer Science - Room 152 |
| Abstract | Electronic meeting systems (EMS), group support systems (GSS) and group decision support systems (GDSS) are all terms used to describe various suites of technology that can be used to support people working in meetings or in groups, usually face to face. They are typically used to assist in strategic planning sessions, but a different application is described in this seminar. Focus groups are used by many researchers as an investigation tool. Some will use them as a precursor to an empirical study as a means of developing a measurement instrument, especially where a survey will be used to collect data. Others will use them as a primary means of data collection, typically in a qualitative study. This seminar is concerned with how technology can be used to make the conduct of focus groups both more effective, efficient, and predictable by the use of an EMS called MeetingWorks as a facilitation tool. Both the system and its use to facilitate focus groups will be described (no prior knowledge of MeetingWorks is needed. Advantages and problems will be highlighted. |
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